Wishing you the best of the holiday season and the New Year, from all of us at Industrial NetMedia!

As we embark on a brand new year, we reflect back on the year and see how we did. What worked? What did not work? We are all about improving our relationships and services.

The same is true for Marketing Plans. It's a good time to take a closer look at your current Internet marketing plan and see what worked. Perhaps it is time to try some new strategies. Consider how your business is using Facebook, Twitter, Google+ and the other social networks.

Did you know, engaging customers through social media has become the most effective way to reach your market?

The good news is, it doesn't have to be a chore!

Pick your favourite social network or the one where you are most likely to find your customers hanging out, and focus on just that one to start. Try to post something new at least once a week. Remember that photos tend to be more appealing to people than any other type of content, but photos and text work best in combination.

Be sure to return regularly to check for comments and questions from your clients and respond promptly! Don't automatically delete negative comments. Instead use them as an opportunity to inform and educate your customers. As you become more comfortable using social media, you can expand to two or three different ones.

The New Year brings with it promises of growth and change for our company as we look to expand our staff and our client base. At INM, we never stop learning, researching web design trends, developing online apps and finding new ways to grow our clients' businesses. We look forward to working with all of you in the coming months. Please make a point of stopping by for coffee. We would love to hear what is on your mind.

Our hope is that you take time this holiday season to enjoy your family and friends. Enjoy the days away from the grind and come back refreshed and ready to get down to business in January.

From our family to yours, have a Merry Christmas and a Happy New Year.