Beyond making fine-quality, functional and fun websites for their many clients, Industrial NetMedia also creates profit-positive software for business and industry. One of these products is HR Director; a program that helps Human Resource staff manage and monitor multiple employees automatically. It is available as an off-the-shelf program or as a "software-as-a-service (saas) product.
The challenge was to create a website that could explain to HR providers the advantages and simplicity of the Industrial Netmedia system without giving the people who work in personnel cause to worry about their jobs.