Leduc's largest annual event, the Black Gold Professional Rodeo and Fair, or BGR for short, needed a website to accomplish a number of goals for their association. They were seeking a site that could:
Enhance communication with their volunteer force
Attract new board members and other volunteers
Promote the Black Gold Rodeo to the world
Provide an online presence for rodeo fans to find information on the BGR.
Highlight rodeo sponsors
Promote the Trade Fair which is a vital component of Rodeo Weekend
In that quest, Industrial NetMedia created a comprehensive, dynamic, content-rich website that achieves the goals set out by the BGR Association. Contained in the numerous, information-laden pages, site visitors can learn about every element of the rodeo from the Dance in the Dirt Cabaret to the Cowboy Church on Sunday morning and everything in between.